Collectible Vintage Rolex Diving Watches On Display

When my parents were working on this latest estate sale, the found this miniature copper diver’s helmet. Attached to it was a note stating it was from a Rolex watch store display. Ever curious, err, obsessive I had to investigate. (Plus, I do so love a great watch.)

vintage rolex diving helmet watch display

It turns out, Rolex did use small metal divers’ helmets in displaying their waterproof watches, including the Submariner the very first wristwatch for divers (1953); the Deep Sea Special, which was attached to the outside of the bathyscaphe the Trieste during its historic dive (1960); and the Sea-Dweller, Compagnie Maritime d’Expertises (COMEX) watches (1963). This is what the metal diver helmet looked like with its original Rolex dealer display stand.

rolex diver helmet stand vintage advertising

I’ve no idea how many Rolex stores there are now, let alone how many there were in 1970 when this display piece was used… I’d dare say, in the hundreds. Which makes the helmet, even without the sea-green turquoise display stand relatively rare.

However, as Rolex’s divine diving watches debuted before 1970 when this diver helmet display appeared, there were earlier display stands using a nautical theme, if not the “At One With The Sea” slogan. Here are a few of them:

vintage rolex submariner advertising fish

rolex submariner vintage posiden trident ad display

Rolex diving watches also got some promotion out of popular films. Sean Connery wore a Submariner “Big Crown” in 1962’s Dr. No, for example.

Sean-Connery-wearing-rolex-submariner-in-dr-no-with-Ursula-Andres

But one film watch causes confusion… Jaws.

Despite the Rolex advertising campaign in 1975, neither the Submariner nor any other Rolex was worn in the film. (Likely why the ads focused on author Peter Benchley.)

Rolex Submariner Chronometer Jaws Movie Watch Ad with Peter Benchley

Further confusion is added by the fact that watch collectors refer to the 1974 Rolex Sea-Dweller as the “Great White.” It’s debut certainly was good timing for the movie. But the “Great White” nickname comes from the fact that this version of the Sea-Dweller is in all “white” steel.

So just what watch did Richard Dreyfuss’ Matt Hooper wear in Jaws?

dreyfuss as hooper in jaws wearing watch

Equally obsessive collectors, with far more watch knowlege than I, did the research. It was published in the February 2010 issue of WatchTime. The conclusion? Dreyfuss wore an Alsta Nautoscaph. …Though, as the article states, that still leaves lots of room for questions. As for me, I’ve spent enough time submerged in all this watch talk.

If you are interested in the Rolex diving helmet display piece, the Milwaukee estate sale begins today, July 27, 2015, at noon. Details here.

Photo Credits: Copper Rolex display divers helmet via No Egrets Antiques & Estate Sales (aka Antiquips here on IV); Rolex diver helmet on display stand and other vintage Rolex retail displays via Paul Boutros by way of his posts in the Timezone Forum.

The Grimm Realities Of Antique & Vintage Watches

The Wall Street Journal reports on the “attractive proposition” vintage watches hold for investors, especially when compared to other alternative investments.

Wine, for example, needs special care and can spoil. To enjoy it, it must be consumed. Vintage cars need space and maintenance. Real estate fluctuates too wildly. But watches? They take up no space, and servicing—while subject to long waiting times—is less of a problem than, say, restoring a 1930s Delage motor car. In the U.K., investing in antique clocks has been cited as a good way to avoid paying capital-gains tax. Because clocks are deemed a “wasting asset,” they are not taxed on their capital appreciation. But best of all, watch values have been on an upward trajectory for the past 25 years.

Perhaps this is what’s behind the resurgence in independent artisan watchmakers?

However, fine antique watches remained threatened by the high prices for gold, as antique pocket watches and wristwatches continue to be melted down for their weight and value in gold. Those are the grim realities of our times.

The Grimm reality of old timepieces, however, is all about Eddie Monroe. On NBC’s Friday night TV series, Grimm, Silas Weir Mitchell plays Monroe, a Blutbad — a human who can transform into a wolf. He keeps his wolfish nature hidden (and at bay) with his rather nerdy exterior — not just the usual “bookish” sort, Monroe plays chello, performs clock and watch repair, and collects so many antique and vintage things that I often find myself searching the frames of the show to look at all his cool stuff. The home (set?) was even featured in Oregon Home, so I must not be alone in my fascination.

Vintage Watches Of The Future

For you watch collectors out there, another scan from that 1954 issue of People Today:

What Time Is It?

Revolutionary Watches of the Future Indicate It’s Later Than You Think

Watch at left shows time, date — and radioactivity level. Elgin watches (l. below) are experiments in plastic. “Capsule watch (r.) switches from finger to pin, pendant or bracelet. Another not-yet-purchasable marvel at Manhattan jewelry show: watch to tell time every 5 seconds — thanks to a tiny built-in FM radio gives weather report too.

While I want to giggle at the old-fashioned notion of a wrist watch to alert you to the dangers or radiation levels, such things are back in fashion again — like this cell phone app which alerts you to the radiation levels from cell phones. Ironic? Hey, some old watches emit radiation too.

And how annoying would anything that talks every five minutes be?

Anyone have any of these now-vintage wrist watches?