tokens – Inherited Values

The Beard Tax

We’re at the height of Movember, a charitable movement raising money for men’s health issues like prostate cancer by encouraging men to grow their facial hair while people donate money in amounts appropriate to the growth accomplished. Sort of like Jump Rope For Heart, but with less panting and leg cramps. Beards have been used to raise money in the past as well, but in a much different way.

Peter the Great ascended to the tsarist throne of the Russian Empire in 1682, at only ten years old, and by the time he turned twenty he had seen Europe’s cultural and scientific growth and wished the same for Russia. From a purely superficial stance, one of Peter’s goals was to adopt the dress and style of 17th century Europe.

Until Peter’s modernization push, a thick, bushy Russian beard was a sign of status; when Peter shaved off his beard in the style of au courant European culture, he passed a resolution that encouraged everyone else to follow in kind.

A beard tax was instituted in 1705: men who wished to keep their beard could pay a tax, otherwise men would have to shave. Men who paid the tax were given a proof-of-payment token to show they had made their payment.

Members of the Boyards received silver beard tax tokens and the lower classes received copper tokens. A counterstrike indicated if additional years had been paid. On one side depicted the double-headed eagle of Russia and the words “payment received”, and the reverse showed a nose, mustache and beard with the words ” The beard is an unnecessary burden”.

The tokens are quite rare today and sell for thousands of dollars each. As one might expect, people interested in keeping their beards without paying the taxes made for a flourishing counterfeit beard token market, so fakes are somewhat common. Then, in later years, the Russian mints began producing “novodel” replica beard tax tokens, which are “official” as they came from the mint but are not original nor from the correct era. If you’d just like the pleasure of carrying one around in your pocket to prove your beardiness, you can buy pewter replicas here.

Soapy Money: Coupon Check Trade Tokens

Last week Wifey and I were hanging out at our local antique mall when a woman came in wanting to sell a Tupperware full of bits and baubles. Among the jewelry and silverware was a small jewelry-sized baggie full of tokens. Although I’m no help when it comes to jewelry, Wifey was glad I was around to evaluate the tokens. As you may have noticed, money and money-like things are one of the things I collect. The baggie held some generic arcade tokens, a nice Sioux City transit token that went into my collection, a few southeast Asia Playboy Club tokens went into Wifey’s collection, but the rest were a variety of trade tokens.

Today, some retailers have gotten all high-tech by distributing deals by texts and the internet, but even paper coupons are barely more than a hundred years old. Coca-Cola is considered the creator of the modern coupon, offering free drinks in hopes of hooking a lifelong customer, and once it proved effective for Coke other products followed suit.

Soap, of all types and uses, was a commonplace product that was just growing in demand in the early 20th century — regular washing and bathing was an uncommon experience until Victorian times — and each new entry into the market needed to elbow its way into people’s kitchens and washrooms. The reason people still watch ‘soap operas’ hails back to one of the most successful soap marketing methods, making Procter and Gamble one of the more successful television production companies today. Coupons for free products, like Coca-Cola’s successful plan, became one of the soap industry’s more successful efforts to get their products into the hands of customers.

The soap coupon tokens I have are also rooted in an earlier type of token: the trade token. Trade tokens were issued by a business, municipality, organization, or other group as a sort of fiat currency. Regular customers could earn a trade token through repeat patronage, or as an encouragement to shop at an institution. They were often marked with the business’ name, and a value in money or product. These were truly tokens, not just coupons, made of metal and sized to be similar to other currencies of the time. People carried them around in their changepurse and used them as currency when applicable. Quite often they were good for fifty or twenty-five cents — a couple dollars in today’s money — at a general store or specialty shop, but you can easily compare a saloon providing trade tokens good for one drink to Coca-Cola’s coupon plan. Trade tokens lasted through the end of the nineteenth century, but slowly faded out at the beginning of the twentieth century.

Coupon tokens did survive in some corners well into the twentieth century, particularly if you remember Sambo’s coffee tokens or Country Kitchen coins. Those soap companies, who offered all sorts of freebies and offers in many different forms, found the greatest value in making coin-shaped coupon tokens. One benefit the soap companies found was that the metal tokens could be easily included in the packages of soaps, which often lived in wet places, without running the risk of damage that a paper coupon might encounter. The tokens also found their way into customers’ hands via mail, and their portability and resilience made them easily pocketable and carried about.

The Palmolive company and James S Kirk Co were the biggest producers of these coupon tokens, mostly during the 1920s. The tokens were often called “coupon checks”, because they had an actual monetary value to the retailer that accepted the coin. Retailers were welcome to accept the tokens if they chose, and could get a banner to show off their participation, but a review of old newspaper ads showed that the attempt to redeem tokens was so common that retailers who didn’t participate said so in their ads, to avoid having to refuse the tokens in the checkout line.

These coupon tokens were mostly aluminum, and some bronze, and they came in a variety of shapes and formats. Some were circles, like their money counterparts, but soap tokens could also be square, rectangle, octagonal, or oblong ovals. Most were on the large side, an inch or more in diameter, and many even had a hole in the middle. The wide variety of shapes and sizes makes for a collection as varied and interesting as any foreign coin collection, and the tokens are surprisingly common. This makes soap coupon tokens a cheap introduction into the art of exonumia, from an antique and unique perspective, without breaking the bank.

Dog Not Licked By Postage Due

Last night, Melissa Harris-Perry was the guest host of The Rachel Maddow Show and the Best New Thing segment was about scruffy mutt named Owney. Owney was the nation’s most famous canine, riding with Railway Mail Service clerks and mailbags all across the nation from 1888 until his death in 1897. And Owney was a collector — everywhere this dog went, he was given souvenir dog tags, exonumia, tokens, “trade checks.”

And today, this dog finally has his day: Owney is being commemorated with a United States postage stamp!

In this clip from The Rachel Maddow Show, Melissa talks about USPS mascot, Owney the dog, and briefly mentions the many medals.

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Like Will Femia, a self-professed hoarder who blogged about Melissa’s Best New Thing segment on Owney, I’m shocked, smitten, and more than a bit envious. Femia wrote:

I can say without reservation that I would happily give up the glass jar full of matchboxes that sits on the bathroom shelf (and I’ll throw in all of my Foursquare check-ins ever) for a chance to grow a cool collection of medals like Owney’s.

It’s hard not to feel “licked” by this dog when it comes to collecting! (Even if the new postage stamp is one of those self-adhesive types.)

For more on Owney, check out all the posts on him at the Smithsonian’s National Postal Museum Blog, Pushing The Envelope — there’s even an Owney Look-Alike Contest!