Meet Me Down by Schuster’s (Vintage Department Store Memories & Collectibles)

Like many people, my first jobs were in retail. It was work I actually loved; but retail doesn’t pay enough to support a family, so I left it & got a college degree. Years later, I still consider myself to be a “retail brat” — and so I collect vintage retail store items. Like most collectors, I tend to focus on the names that mean something to me. For me, these are the department stores of Milwaukee, Wisconsin.

Vintage Milwaukee Department Store Collectibles: Boston Store Cloth Patch, Schuster's Stamp Book, Gimbles * Schuster's Hat Box
Vintage Milwaukee Department Store Collectibles: Boston Store Cloth Patch, Schuster’s Stamp Book, Gimbles * Schuster’s Hat Box

A recent score was a Schuster Stamp Book. This vintage ephemera piece from the Ed. Schuster & Co. department store, founded by German immigrant Edward Schuster in 1884, may not look like much. But as an early department store chain in Milwaukee, Wisconsin, it is near to my heart.

Vintage Schuster Stamp Book
Vintage Schuster Stamp Book

I myself never worked at or even shopped at a Schuster’s store. Schuster’s merged with another Milwaukee department store, Gimbels, two years before I was born. In effect, that act in 1962 was a Gimbels buyout of Schusters — and the resulting joint “Gimbels Schusters” name was very short-lived indeed. I never quite worked for Gimbels either; however, I did work at the Southridge Mall Gimbels location just after it became a Marshall Field’s store (at the prestigious Estee Lauder counter) which, in but a blink of a glamorous eyelash, quickly became an H.C. Pranges and, just a few more years later, Younkers stores. But even though I have no real personal memories of Schuster’s, I have the shared collective memories of the store.

Growing up, every adult referenced the both Schuster’s (and Gimbels). It wasn’t just that they referred to buildings and locations once occupied by these earlier retailers (you know, in that way people habitually call new companies and buildings by the former names and occupants), but their advertising campaigns were iconic. For example, anyone my parents’ age or older still feels that special holiday magic at the mere mention of Billie the Brownie.

Billie the Brownie was a Christmas character that Schuster’s Department Store introduced in 1927 to promote their annual Christmas Parade in downtown Milwaukee. Billie, Santa’s favorite elf, went on to delight children in radio shows, motivate parents, and, of course, sell products via ads — until 1955, when a Billie the Brownie doll failed to sell in Milwaukee stores. Billie’s last radio show aired on Christmas Eve 1955. But he continues to live on in the hearts of many a Milwaukee Baby Boomer today! (FYI, in his final broadcast, Billie makes reference to “Sandman”, and according to this site, Billie, true to his German roots, went on to live another life in East Germany the following year.)

But enough about Billie. As charming as he is, he does not appear in my vintage Schuster’s stamp book.

What does appear in the pages of this old book is far more fascinating to me. But before we get into that, it would be helpful for you to know a little bit more about Schuster’s history. Especially in terms of store, trade, or trading stamps which were used as a rewards or loyalty program.

For those of you who think that S&H Green Stamps (aka Green Shield Stamps) were the first trading stamps, it may surprise you to know that the S & H (Sperry & Hutchinson) stamps began in 1896 — five years after Schuster’s stamps. In fact, Ed. Schuster & Co., Inc., is credited with founding trade stamps in the Unites States. The program, which began in 1891, ran for 68 years (until 1959, just before merger talks with Gimbles).

Now for the fascinating part.

Stamped rather sloppily inside the the front cover it reads “Valuable Schuster Stamps will be issued on Price-Fixed Merchandise if Chapter 52 is finally determined invalid.”

Not knowing anything about “Chapter 52”, I wanted to research it — but knew having some date or time period would be helpful. So it was time to try to date the old stamp booklet.

While the covers are rather fancy (a deep red or burgundy, with black & white flourishes, in a matte finish), the paper pages on the inside are quite tanned, old & brittle — as in “cheap paper.” Each page of the book as rectangles for the stamps to be placed, surrounding a center illustrated advertisement for Schuster products. On the back, there is a stock code, “I-39”, which leads me to believe it dates to 1939. While there are no Schuster’s stamps inside (bummer), there are clumsily-placed Easter Seals (for Christmas, 1940) which seem to be the work of a child. The date of those stamps make me more inclined to believe that this booklet dates to 1939 – 1940; but who can tell? I mean, a child could have found this old stamp booklet in the same junk drawer as the old seals and put them together in 1960 — or even later.

Inside Vintage Schuster's Department Store Booklet
Inside Vintage Schuster’s Department Store Booklet

So what’s an obsessive collector to do?

Stumbling about the Internet, I was delighted to discover that there was a book about the department store! Of course, it has to share billing with Gimbles, but… Well, at least a book exists! Schuster’s and Gimbels: Milwaukee’s Beloved Department Stores is by Paul Geenen — and since the book has a website, I reached out to the author, telling him, “I have no idea what this ‘Chapter 52’ is… I know a bit of the early history of Schuster’s and stamps (which is why I was so thrilled to have found this!), but I have no idea what this ‘Chapter 52’ is or when it occurred.” Could he, would he, help?

Yes!

Mr. Geenen replied:

I found a very similar coupon book at the Milwaukee Historical Society when I was doing the research for my book, Deanna. You have one of the few around.

I believe that the book you have was issued and filled with stamps during WWII, when there was strict price fixing. Stores were not allowed to raise prices and were restricted in using the word” sale” when they advertised.

I don’t know what Chapter 52 is for sure, but by the language it appears that Chapter 52 was the fixed price legislation. So what they were saying is that Schusters stamps would be issued if the item was not on the price fixed list.

Issuing the stamps was like putting an item on sale and during the war putting an item on sale was discouraged as it would encourage people to hoard.

How exciting to know what I have is rather rare! And now, thanks to Mr. Geenen, I have more pieces to the story!

I haven’t quite closed the book on this bit of Schuster’s history. But I’ve put a (metaphoric) pin in the Schuster’s Stamp Savings Story for now. …A collector is never quite finished.

PS The title of this post is from (one of the variations of) the old Milwaukee saying, “Down by Schuster’s, where the streetcar bends the corner around”, which lives on as proof of Schuster’s duration.

All images are copyright Deanna Dahlsad; you may use with proper credits — including a link to this article.

Back of Milwaukee Department Store Book
Back of Milwaukee Department Store Book

Loved To Death Or Irked To Death?

new oddities san francisco

Is anyone else annoyed by this season of Oddities: San Francisco?

Along with a new cast member (Lincoln Smith replaces Korrie Sabatini), the Oddities spin-off (which has fared better than the other spin-off, Odd Folks Home), has been tweaked for season two. Among the tweaks: lots of smirks, fake looks of horror and shock, and, I kid you not, actual “boing” and “doing” noises to emphasize them.

These “shock-pas”, as I like to call them (fake shock that reads like a faux pas), are utterly unnecessary, irritating, and quite rude. Are we to believe for even one second, that the proprietress and “staff” of the store — the females, of which, dress like today’s version of goth witches or vampires, are going to arch their eyebrows and grunt in fear or smirk in the faces of their clientele? No. Are we, the viewers, to be treated as if we are dumb enough to believe it? And the boings-and-doings — why use such corny sound effects to highlight the awful stuff?! We all know reality shows are not real; that the stuff is planned and filmed and edited and whatnot. But why would anyone expect that a woman dressed like a modern-day Morticia Addams, self-dubbed Wednesday Mourning, would actually raise her eyebrows and have a “boing!” reaction to someone looking for a fetish item or a skull?

I’m a fan of the show, and the shop; of imperfect things, misfit collectibles, and the macabre. But seriously, now. Enough with the smirks and “doings” already.

The Black, White and Shades of Grey in Collecting Black Americana

According to Howard Dodson, director of the New York Public Library’s Schomburg Center for Research in Black Culture, “There are two kinds of collectors of black Americana: those who are interested in collecting as a financial investment and those with a passion for finding ‘the missing pages of history.’”

 

…There is also some concern that part of the drive in purchasing black Americana is pimpin’ black culture.: that this adoption of old images and negative stereotypes is being glamorized in a perverse way. Like hip-hop’s bad ‘rap’ (pun intended), collecting black Americana is sweeping the nation in a concerning way.

 

Deanna Dahlsad‘s insight:

As a white chick, I don’t dare collect this stuff — even if I, as a collector of similar negative sterotypical items about women, understand the desire to document the horrible past.

See on www.collectorsquest.com

Finding Frank Fritz

Frank Fritz may be one-half of the American Pickers (or one-third, if you include Danielle), but Fritz is not partners with on-air partner Mike Wolfe in Antique Archaeology (neither in LeClaire nor Nashville). However, Fritz has his own shop in Savanna, IL, called Frank Fritz Finds.

Frank Fritz Finds

According to Barb Ickes at the Quad-City Times, the store resides in part “nearly an entire city block” owned by Jerry Gendreau. Here’s another photo of the shop, from Shad V.

frank fritz's antique shop

It may or may not amaze you, given how savvy you are about TV show deals, etc., but I personally find the American Pickers branding that down-plays Fritz  and his store to be, well, a bit of a downer.  However unintentional the confusion is regarding the business relationship between Mike & Frank, it certainly is debatable; especially as Danielle constantly refers to Wolf & Fritz as her bosses.

Perhaps the show should make a stop at Frank Fritz’s shop now and then. Even just to drop something off. Even if they do, I might just have to make a road trip there myself. *wink*

If you are a fan of Frankie, check out his Facebook page. (And Frank Fritz Finds has it’s own page too.)

frank fritz in his antique shop

About Antique & Collectible Appraisals

With all the work we do in antiques and collectibles, we are often asked about appraisals. Here’s what we know, and what we do.

First of all, it is important to note that there is no such thing as a licensed appraiser in the United States of America.

See on www.wehaveyourcollectibles.com

I Am TOM. I Like to TYPE. Hear That?

For less important doodles in text, the kind that go no farther than your desk or refrigerator door, the tactile pleasure of typing old school is incomparable to what you get from a de rigueur laptop. Computer keyboards make a mousy tappy tap tappy tap like ones you hear in a Starbucks — work may be getting done but it sounds cozy and small, like knitting needles creating a pair of socks. Everything you type on a typewriter sounds grand, the words forming in mini-explosions of SHOOK SHOOK SHOOK. A thank-you note resonates with the same heft as a literary masterpiece.

The sound of typing is one reason to own a vintage manual typewriter — alas, there are only three reasons, and none of them are ease or speed. In addition to sound, there is the sheer physical pleasure of typing; it feels just as good as it sounds, the muscles in your hands control the volume and cadence of the aural assault so that the room echoes with the staccato beat of your synapses.

See on www.nytimes.com

Original 1885 Chesapeake Lighthouse Photographs Mounted Albumen Prints

Looking for some assistance in pricing and marketing a set of 9 mounted albumen prints of Chesapeake Bay lighthouses.

Prints are part of a series of photos taken by Major Jared A. Smith for the US Lighthouse Establishment in 1885. Research has shown that the USCG Historian’s Dept has copies of some of these prints but for other locations the reference shows “Photo Unavailable”.

Deanna Dahlsad‘s insight:

Have any info to share?

See on iantiqueonline.ning.com

Helping Children Collect

There’s a lot of discussion, sometimes couched as a “panic,” about how there are not enough kids interested in collecting. Whether you are concerned about the collecting industry or not, there are valid reasons to get kids interested in the hobby. Collecting is a self-directed activity about passion, and in our world of (sometimes overly) scheduled activities, the self-motivated journey of collecting builds more than a collection of objects, but skill sets as well.

In my new work as a columnist at Collector Perspectives (sponsored by American Collectors Insurance, the nation’s leading provider of collector insurance), I give a list of 10 things you can do to encourage collecting among the young.

Collector Perspectives Blog Badge

Antique Campbell’s Soup advertisng tin sign expected to reach $40,000-$60,000

The lifetime collection of Don and Diane Sayrizi – advanced collectors in many categories, but especially antique advertising – plus consignments from over 100 other advanced collectors from all over the country will be offered Oct. 4-6 by Showtime Auction Services, at the Washtenaw Farm Council Grounds in Ann Arbor, located at 5055 Ann Arbor/Saline Road.


“By far this is the best collection of antique advertising we have ever had the privilege of selling,” said Mike Eckles of Showtime Auction Services, based in Woodhaven, Mich. “We’ve held big auctions in the past, many of which featured advertising items, but never like this. The antique signs, in particular, are highly desirable and would be fine additions to any collection.”

Antique Flat Top Trunks

Awhile ago I received an email from Emily regarding an antique trunk article I wrote roughly two years ago:

I saw an article you wrote about antique trunks and there is a picture of one trunk that I would like to know if you know anything about it. I have the same one. It says patd. oct 2 1888 on the front lock.

I do not know much about trunks or their makers (nor am I an appraiser), but since Emily and I are related via the adoption of sibling antique steamer trunks, I’d try to share what little information I have…

Antique Trunk
Antique Trunk
Our trunks are classic flat top trunks, rectangular boxes covered with sheet metal (called metal backgrounds — some trunks have canvas or burlap backgrounds) and hardwood staves with additional metal trim and hardware. These trunks, produced in great numbers by various manufacturers worldwide between 1870 and 1920, were true shipping workhorses, stacked in cargo holds of ships.

These trunks are not steamer trunks; true steamer trunks (about half the height of most regular flat top trunks) were the trunks passengers were allowed to keep in their quarters during steamship voyages. Whatever was in the smaller steamer trunk was what they had access to during the trip; all other trunks and their contents were inaccessible, stored in the cargo hold until the end of the voyage.

The sheet metal used was typically plain old flat tin, but often you’ll find the metal embossed to look like canvas. Some people have questioned why such embossing would be done, when canvas would have been cheaper than sheet metal — let alone embossed sheet metal. I suppose that this could have been done to disguise a more expensive trunk — eyeballing it, a person perhaps wouldn’t notice it as different from the cheaper canvas backed trunks. But a porter would certainly notice the difference in texture and weight.

Antique Trunk Open
Antique Trunk Open
Primarily, trunks embossed with more ornate patterns, like ours, were surely designed to appeal to buyers. And they continue to appeal to us today — the more decorative antique trunks are, the more they are sought after.

Being that such large objects are certain to be not only on display, but noticeably so, collectors and those of us who find the practicality of trunks compelling, looks matter. The most beautiful are the domed or rounded-top trunks, but, as I said in that other article, I personally don’t own a single round topped trunk:

It’s not just the price which keeps me away from them. The same reason these trunks were coveted back in the day is the same reason I dislike them now: you can’t set anything on top of them.

Not only do I like to stack my trunks, but I like to use them as furniture. If the top is round, you can’t set a lamp or candle holder on them, nor books and a beverage. In a small house, anything that doubles as storage and a piece of furniture is a-OK with me.

However, clever porters storing trunks quickly realized that round-topped trunks set on their backs, fronts or sides gave a flat ‘top’ which could be both stacked and stacked upon. If it’s hard to visualize, imagine the the round top of a trunk like the spine of a book:

stacked books

This is a novel idea for display of antique trunks too; however, it will require thinking about using them for storage, as the lids will now open ‘out’ rather than ‘up’ allowing for items inside to spill out.

Inside Footlocker
Inside Footlocker
Most trunks once had wooden trays inside, but these were flimsy (poorly constructed from soft inexpensive wood) and so the inside ‘lip’ to set trays on is the only remaining evidence. Trunks found with trays usually aren’t worth that much more, as the wood is brittle and disintegrating, unable to be of much use — and even the most appealing parts of these trays, the pretty printed wallpapers papers (or fabric), are usually too tattered, mildewed and water stained to really be enjoyed. If your trunk, trays and/or compartments have wallpaper, pictures, or cloth intact it could be worth more to collectors — but generally speaking, only if the outside and original hardware are in equally wonderful condition.

In general, flat-top trunks fetch lower prices than their round or dome-topped relatives, and, unless they are incredibly spectacular, they have little monetary value past storage and decorative objects. ‘Round here, you can get them for as little as $1 at an auction — though in retail settings, perhaps up to $150 or so (but those dealers will wait awhile for that sale). I don’t think I’ve paid more than $15 for an antique flat top trunk myself.

Prices will vary with your location, as always; but keep in mind that the large size of antique trunks limits the size of a collection more than figurines etc., so demand, in general, is lower and so the prices are lower.

I Bought it “Ratty” and Left It Alone

Not all dealers where happy with my championing of “Buy It Ratty and Leave It Alone.” I had recently been director of The Rhode Island Historical Society and curator of American decorative arts at the Museum of Art, Rhode Island School of Design. When I lectured to Providence audiences I stressed the importance of condition, form, and surfaces, and before long a local dealer took me to task for diminishing the number of customers who had previously been happy to purchase refinished furniture. He changed his words, however, when he realized he could put an object with a good early surface directly into his showrooms, without the labor of cleaning off the paint, and charge more because it was “untouched.”

See on www.skinnerinc.com

Movie Tie-In Paperbacks: Judging A Book With Matt Dillon On The Cover

In a post sure to rile up book lovers, I shall discuss the judgment of books by their covers; namely collecting movie tie-in paperbacks. It may not be big-time Collecting with a capital ‘C’ (at least in terms of dollar value), but copies of these old paperbacks certainly have more appeal to some folks than mass market sized books sans film adaptation covers. (And bonus points for those with photo pages with scenes from the movie.)

In general, such book collecting practices have perks for parents too: A) you can foster interest in reading if you let your kids (during those uninterested in reading years) buy books based on movies or the re-released film versions; and B), kids digging for “Now a Major Motion Picture!” covers remain occupied (with less whining) longer at the thrift store, rummage sale, flea market, etc.

But as with most of my collecting tales, I’ll be discussing one title in specific: Tex, by S.E. Hinton, copyright 1979 (my copy is the second Dell Laurel-Leaf printing, August, 1982).

tex s.e. hinton

It’s true that I was drawn to this paperback simply because Matt Dillon was on the cover. First, because I had a thing for Dillon back in the day. (I won’t apologize for it — but I will apologize to Jackie Earle Haley for mistakenly remembering Dillon as playing the bad boy Kelly in Bad News Bears.) And second because I figured that if Dillon — and Meg Tilly — were in some early-80’s flick that I don’t recall, it must have been down-right cheesy, and I’m a girl who loves her kitsch.

But, in a surprise left to the temple — which will undoubtedly thrill my fellow bibliophiles — this book wasn’t the breezy-cheesy-chuckle I’d thought.

My first clue came just a few pages into reading, when my 13 year old spotted me nose-deep, and asked if she could read it when I was done. I thought it was for the cover’s hot bad boy on the cycle. But it turns out, she recognized the author from a book she loved, The Outsiders. Apparently, it was read (and the film viewed) in school; but I’ll admit, I know nothing of The Outsiders.

After promising that she could borrow it (if she would write her own review — yup, that’s foreshadowing!), I returned my nose to the book and read.

The short story is that Tex is a pretty good read, which is probably why the ALA gave it the Best Book for Young Adults title. It’s full of that misfit angst, friendship stuff (including a budding romance), with plenty of anger issues forced by a dysfunctional family setting. Focused on the male perspective, boys ought to like this book for sure and there are plenty of things for girls to like too (including horses!) too.

My first thought was to mention that the story isn’t dated; but then I remembered that it isn’t dated based on my perspective… See, I grew up in a world where kids didn’t have cell phones, so maybe the lack of electronic gadgetry will ring of ye olden days to kids today. And back in the day, we kids got to hang-out at carnivals etc., without either parents or the parental fears of the dangers of strangers we have today… So maybe it is dated. I guess we’ll have to wait and see how my 13 year old feels about it. (Though I’ll admit, she doesn’t have a cell phone either; so her perspective might be tainted with our old world ways.)

In any case, I never saw the book’s reveal coming — something I can rarely say about fiction in general, let alone a book intended for teens. So Hinton’s story gets high praise from me.

Reading it brought back all those teenage feelings, a general nostalgia; picturing Matt Dillon doing all those things didn’t hurt either. The cover shot of Dillon on the motorcycle might have been a bit misleading (in true promo-fashion, it captures a dramatic scene depicting the physical action of an epiphany), but that’s the worst thing I can say. And hey, that’s what got me to pick up the book in the first place.

While most used copies of Tex sell for a buck or two (and mine was only 50 cents at a thrift store), used copies of Tex with Matt Dillon on the cover can be quite pricey.

But if you’re a Dillon fan, or a fan of the film, it’s probably worth it to spend more on a collectible copy.

tex back cover

Collecting The Kind Of Molds You Do Want In Your Kitchen

When I saw this jangle of vintage copper molds at the thrift store today, I was reminded of my aunt Vicki.

copper molds at thrift shop

When she was alive, her entire kitchen was decorated with them. It began, I believe, as an inexpensive way to decorate. Back when I was a kid, you could grab these copper molds for just a quarter or so, which meant for a dollar or two you could easily cover your kitchen walls. (They are more expensive now, but still less expensive than other forms of home decor for your kitchen walls.)

I remember how the copper would gleam off the walls and warm the room… Except for the lobster (he creeped me out — still does!)

As their monetary situation improved, even when they moved to a much larger house, my aunt continued to collect the copper molds — but she also began to add more pieces to her collection, like vintage chocolate molds.

I’ve sort of taken up the idea, but for even more practical reasons: space.

I’ve a modest collection of whimsical cake pans and I find that rather than attempting to stuff them into that wee drawer beneath the oven or fail at stacking them neatly next to the pots and pans, that it’s easier and prettier to display them on the wall above the kitchen cabinets.

collectibles above cupboards

Most of them, like the Wilton Scooby-Doo, have a small hole in the top from which to hang them. And cake pans without them can, like my vintage 3-D lamb cake mold, can sit up atop the cupboards. In either case, I’ve ended the clutter and crashes of cake pans that do not stack or nest nicely.

Plus, on display I know where each one is. The kids pick one out, I take it down and wash & dry it while they gather the ingredients. And I think they add charm to my kitchen too.

Another Old Yellow Dog Follows Me Home

When I fist spotted this adorable dog, I thought I’d be adding a new piece to my chalkware collection, but the second I picked him up, I knew better. Sure, I’d be adding him to my collection — who could resist that face?! — but he isn’t made of chalk or plaster.

old yeller composition dog

This vintage dog is made of composition, a mix of sawdust and glue molded into shapes that’s both heavier and denser than paper mache. Composition was used primarily from the late 1870s through the early 1950s. The height of the market for composition toys and home decor pieces was the 1920s (popularity due to novelty of a new material) through 1940s wartime (when rationing limited options for manufacturing). The invention of new, inexpensive and more durable hard plastics in the 40s brought about the end of composition items by the 50s.

I’ve seen (and own) composition dolls, and quite a number of small toy animal toys and figurines (mostly nativity scene pieces), but nothing quite like this charming dog. Outside of the doll world, this golden pup is the largest vintage composition piece I’ve seen. At five inches tall, he seems too large to have been a child’s toy; likely an inexpensive display figurine for the home.

vintage composition dog

The crazing, or cracks in the lacquer or sealing finish caused by changes in humidity and temperature, are common. Thankfully, the worst of the crazing (and resulting loss of color due to damage to the sealer) is limited to the backside and bottom of this vintage piece.

back and bottom of antique composition dog

I call him Old Yeller because I like to imagine I’m saving this yellow lab as I’m making him part of my collection of dogs.

Vintage Paint By Number Metalware

Combining two of my favorite things, vintage metalware wastebaskets and vintage paint by numbers, what’s not to love about this 1950s paint by number Tole Craft Wastebasket!

Vintage Tole Craft Paint It Yourself No 17 Oriental Teahouse

Frankly, I had no idea metalware came in DIY crafting sets…

So I searched, finding a vintage promotional Tole Craft “Paint-It-Yourself” Art Metalware piece at Pine Street Art Works:

tole_craft_brochure_small

And I found an ad from 1958, listing all eight of Tole Craft’s metalware craft kits: Hanging Picture Tray, Waste Basket, Desk Basket, Chippendale Hanging Tray, Snack Trays, Magazine Rack, Planter Plate, and Tissue Box. I need all of those! Especially the magazine rack.

Now that I do know about these vintage paint by number metalware kits, I’ve saved eBay searches for vintage “tole craft”, and vintage metal paint by number — and I purchased/bid on a couple of kits. *wink*

But I did find and leave a few of these kits for you too. Like these six metal paint by number trays. It’s not a set of six, but three different pairs of trays; a pair of equestrian or horse trays, a pair of floral pattern trays, and two Scandinavian themed trays.

vintage paint by number metal trays

Along with kits by Tole Craft, look for kits and finished pieces by the Morilla Company, and even Family Circle. You’ll find wall sconces, book ends, and maybe more — if you patiently keep looking!

PS I just got this completed paint by number bookend with a heron as a gift for my bird-loving, antique addicted parents! (Shhhh! Don’t tell them!)

vintage paint by number bookend with heron and birds

Not All Disney Princesses Were Legal

In the 1920s through the 1940s, carnivals, state fairs, and the like gave away figurines made of plaster to those who successfully answered the calls of carnival game barkers. Because they were made of plaster or chalk, these pieces are called carnival chalkware. Given that they were made of a less-than sturdy material as well as given away to men trying to impress ladies and kids (both temporary conditions!), relatively few of the rather large number of plaster carnival prizes made and given away have survived; thus making them collectible.

The most popular of these pieces, then as now, are those depicting famous people, personalities, and icons of those times — including non-real folks, such as beloved comic and film characters. And not all of these were approved or licensed creations. Like my vintage Snow White carnival chalkware piece.

snow white knock-off chalkware

While characters such as Snow White and Cinderella (and their stories) are in the public domain, it’s pretty clear that the makers of vintage carnival chalkware pieces were ripping-off the intellectual property of Walt Disney.

Disney characters weren’t the only ones to be copied in plaster, but they seem to be among the most popular — both in terms of having been saved by original owners and in collector desirability. A true testament to the longevity of Disney.