Fashion & Sewing Pattern History, Part Two

As we left things at the end of part one, we were moving into the early 19th century and taking a closer look at how clothing pattern history closely parallels domestic sewing machine history.

In the early 19th century, sewing machines were not only impractical and complicated, but seen as threats. In 1830, for example, another French tailor, Barthelemy Thimonnier, found himself thwarted by another group of French tailors — this time, the tailors were so fearful of unemployment that they burned down Thimonnier’s garment factory. Four years later, American Walter Hunt would build a sewing machine; but he did not follow through on the patenting of his invention because he too feared his invention would cause unemployment. Early 19th century paper patterns, while apparently less economically feared than sewing machines, were so complicated and off-putting as to be considered fearful themselves.

These early 19th century patterns had all the pieces of a garment superimposed on one large sheet of paper. This meant that each piece was coded with specific lines, in different patterns (straight lines, dotted lines, scalloped lines, broken dash-like lines, and even combinations of these; sometimes all in the same color). To make matters worse, multiple garments were often on the same page! To make use of this map of crisscrossed patterned lines, one had to place a plain piece of paper beneath the paper pattern and use a tracing wheel to follow the (hopefully correct!) lines to make a separate pattern for each pattern piece. Even after all of this, the person attempting to make the garment was still not done. As these patterns were sold in a “one size fits all” sort of mentality, it was up to the seamstress or housewife to measure and grade (enlarge or reduce) each piece to fit the individual who would be wearing the garment. Make any mistakes along the way, and you would have wasted the fabric and your time. Perhaps ruined the pattern as well. No wonder these early sewing patterns weren’t wildly popular.

(Photo of uncut paper patterns above from Journal des Demoiselles, with illustrations, via Whitaker Auction Co. These items are part of the Fall Couture & Textile Auction to be held November 1 – 2, 2013; auction estimate value of $100-$200.)

However, by the 1850s, sewing machines would go into mass production for domestic use. To say that sewing machines became popular for home use is an understatement; between 1854 and 1867 alone, inventor Elias Howe earned close to two million dollars from his sewing machine patent royalties. (Isaac Singer built the first commercially successful sewing machine, but had to pay Howe royalties on his patent starting in 1854.) Like computers and the Internet today, those who purchased sewing machines for use in the home found themselves dedicated to putting them to use. In Victorian London’s Middle-class Housewife: What She Did All Day, Yaffa Draznin writes:

The housewife with free time in the afternoon was far more likely to spend it at the family sewing machine than in making social calls. For the first time, it was possible to make a man’s shirt in just over an hour where before it would have taken 14 1/2 hours by hand; or to make herself a chemise in less than an hour instead of the 10 1/2 hour hand-sewing job. No wonder the middle-class married woman welcomes the domestic sewing machine with such enthusiasm!

…However, considering how complicated fashionable dresses for women were, it is probable that most housewives, even those who had to watch their expenditures, did not have the talent for mastering complex dress construction; they would continue to call in a dressmaker for their more elaborate clothing. Still, sewing on a machine, like the art of cooking, was a learned skill that gave the middle-class matron both pleasure and a feeling of professional competence — job satisfaction in a sphere where a sense of inadequacy was too often the norm.

No doubt this was all equally true of women in America too.

While the upper classes may have frowned upon use of the sewing machine (for everything from the potential decline in the art of hand-stitching to the encroachment upon upper-class fashion looks), and purse-string-controlling husbands may have resisted investing in arguably the the first labor-saving device for the home (why would any self-respecting husband spend money on something his mother had done for free — besides, women were incapable of operating complex machinery!), middle-class women themselves ushered in the era of the sewing machine. With a little help from Isaac Singer.

Singer’s first consumer or domestic sewing machine, the Turtle Back (named for the large container the machine came in), sold for $125 — at a time when the average household income for a year was $500. To overcome objections, Singer introduced America and the rest of the world to installment payments. The marketing combination of “small monthly payments” along with demonstrations offering free instruction with each machine proved irresistible.

This, of course, could not go unnoticed by the ladies magazines and household manuals of the day. These publications began to include long and detailed sections on home dressmaking, covering everything from measurement taking to advice on fitting garments. And, of course, on patterns themselves. Soon, these magazines began to print dress patterns inside their pages. Such “free” patterns made for great promotions; it drew women to purchase and subscribe to the magazines and no doubt sold advertising space as well. But still, these were those complicated types of sewing patterns…

To Be Continued.