Collecting Cookbooks, Magazines & Ephemera While Losing Weight: An Interview With Retro Mimi

When I stumbled upon Mimi and her Retro Weight Watchers Experiment, I couldn’t take my eyes away…

I wanted to; but I couldn’t. *wink*

You know what they say, “If you can’t beat ’em, join ’em,” so I decided to join Mimi — in an interview.

When did you begin collecting Weight Watchers publications?

A couple years ago. It’s hard to say–it just sort of “happened.”

Did you set out to purposefully collect Weight Watchers items — or did you sort of realize that you were doing so over time?

It all started with one cookbook: a fellow WW member gave me a copy of The 1972 Weight Watchers Program Cookbook. I became so intrigued with it that I had to know everything about this crazy & wonderful program. Incidentally, my mom lost a great deal of weight on the 1972 WW program after I was born–so this added to my fascination with it. After I got my hands on that first retro cookbook… pretty soon, I started looking for more information, recipes, books, magazines, etc.

It became a hobby (read: obsession), and people started giving me their old WW stuff. The WW magazines are my favorite. They are hard to find, but they really contain some of the best “gems” and really represent the evolution of the WW program over the years.

What’s your criteria for collecting Weight Watchers publications? Are issues limited to a specific time period, condition rules, etc.

I am really only interested in the magazines from 1970-1976. These were the really wild and wacky years. Or as I like to call them: The Knox Gelatin years… The liver-once-a-week years…. The Fluffy Mackerel Pudding years. So the recipes are really horrifying and funny. But there is also something endearing to me about the program during these years. WW was so genuine and sincere about helping its members. It was like a family. Or a secret society or something. Really kitschy and cool.

How many do you think you have?

Maybe 50? But growing every day…

How do you organize them?

Since I reference and use them regularly–they are kept in a jelly cupboard in my kitchen alongside all of my other favorite cookbooks–both retro and otherwise.

How do people react to your collection?

Most people think my retro WW magazines are pretty odd. Most of the recipes are gag-inducing. Some of the recipes literally make you say “what were they thinking??” My husband tries not to look at them anymore. He had a bad experience with an aspic, and that scarred him for life.

You’ve been putting your collection to use; tell us about your blog and the Skinny Jeans Project.

My blog www.theskinnyjeansproject.blogspot.com is both a tribute and an adventure. As a Weight Watchers lifetime member who has lost over 40 pounds on the modern day WW program, I wanted to pay tribute to the history of WW and all of the brave women (including my mom) who followed this program in the early days. I also pay tribute to Jean Nidetch–the founder of WW and author of all of the publications I reference on my blog.

But most of all–my blog is a crazy adventure that I decided to embark upon as I turned 40. I figured it was time to do something BIG. I wanted to get back into my “skinny jeans”, so I thought I would incorporate the rules and recipes from the 1970’s WW program into my current weight loss plan and write about it. I re-create some scary retro WW recipes and yes–I even eat them. At times it is horrifying. At times it is delicious. You never know what dietetic disaster will end up on the platter… Maybe a giant Mackerel and Cantaloupe Salad? Maybe a Crown Roast of Frankfurters? Maybe a Chicken Buttermilk Loaf? Stop by and check it out! I dare you…

Because you use the books and magazines as intended, do you consider them collectibles?

I guess so. To me they are both collector’s items and cherished resources. Not all of my Retro WW magazines and cookbooks are in mint condition, but I love them all just the same!

Do you think you will begin collecting other cookbooks, health & diet publications, etc. from that period — or will you remain a Weight Watchers purist?

I admit that I am drawn to any cookbooks or magazines with a good selection of gelatin mold recipes. Better Homes and Gardens Circa 1955-1970 are my current fave. I also cherish my Knox On Camera cookbook from 1962. It’s a bit creepy, but I have a slight obsession with Knox Gelatin and anything that can be gelatinized. There’s something wonderful to me about “gel cookery” and the women who took that much time and effort to prepare something so disgustingly weird.

I also love any cookbooks or magazines focusing on the topic of retro dieting. I recently picked up a cookbook from 1961 called “Glorious Eating for Weight Watchers” for .50 at a flea market. It was published by Wesson Oil, had nothing to do with Weight Watchers and mostly contained pictures of fried food. I found this to be quite strange. I had to have it.

Anything you’d like to add or mention about your collection that I didn’t mention?

Aside from the recipes, which is what I love most about my Retro WW Magazines–each issue features a fashion section, a “success stories” section, and many valuable articles about health and fitness. But the best part of WW Magazine HANDS DOWN is “Ask Jean…” where readers get to write in with their questions, comments and complaints and have them answered by Jean Nidetch–the founder of WW. These letters and responses are never dull, because, well…let’s just say: Jean has chutzpah and tons of charm. To say the least.

So do you, Mimi; so do you.

I’d like to thank Mimi for sharing more information about her collection — even more than she shares at her blog. For quick retro WW bites, follow Mimi on Twitter @RetroMimi — “Sometimes its easier to swallow in small doses!”

Vintage Film Stars Fit Swimmingly Poolside (Silent Film News)

Because I’m rather well connected to Kellerman on the Internet, I was contacted by Nick Bannikoff, a graphic designer in Sydney, Australia, who had recently worked on the refurbished Annette Kellerman Aquatic Centre in Marrickville. The centre is now finished, and Bannikoff was was hoping I could help him find quality images to be used in the creation of a graphic interpreting / explaining Annette Kellerman’s life to be installed at the pool. Naturally, I connected to silent film collector Mary Ann Cade. But I also asked Bannikoff to tell me more about the project. The complete details of the beautiful ceramic tile mosaics featuring Annette Kellerman and Cecil Healy is here.

Is Your Collection Museum Worthy?

I’ve long compared individual collectors and their collections to the work of professional curators managing museum collections, so I enjoy hearing how “real” museum curators approach their work.

In What Does it Mean to be “Museum-Worthy?” How a Political History Curator Defines the Term, Larry Bird, curator of the campaign collection in the division of political history at the National Museum of American History, shares his thoughts in an interview.

Two things really stand out for me:

What do you collect?

There are things that the campaign gives out that are sort of “officially sanctioned,” that they are using to get their message out, like a button. And then there are things that people make and wear themselves. Typically, I like to try to get something from a person who’s wearing something—it could be a lapel pin, a sign they made or a sign they’re carrying. It’s very difficult to talk that item off of a person and in fact, it’s almost not even fair because if they could just give it to you, would you want it? What you want is what they can’t give you. It means so much to them personally. That’s what you want to collect.  You want to collect the material of activism and engagement.

How do you know it’s “museum worthy?”

“Museum worthy” implies that there’s some kind of aesthetic judgment going on, which there may be, but that’s hardly the first thing that you think of.  The material that we get is so inherently ephemeral; it doesn’t really have any great inherent value. The items can be quite modest and even flawed—they can have rough edges and corners and be duct-taped to a paint paddle or something. I mean for a couple of bucks you can pick up a couple of buttons, but when you get it all together at the end of the year, it really is quite valuable as a record because it doesn’t exist anywhere else.

Along with the reassurance that even professional collecting is subjective (which I admit I still need like to hear), I’m thrilled to hear that curators — at this level, even — are seeking to cultivate a contextual collection based on the rather intimate items of individuals.

Antiques & Vintage Collectibles In Display Case

Is that any different than what we do?

I don’t think so.

They even want the stuff more when it’s hard to get, when people are less likely to give/sell!

We can argue, or, more accurately, belittle the importance of our collections. We can say we “just” have silly little pieces. We can say we don’t have anything of any real significance. But at the end of the day, we are doing the same thing the museum is doing: collecting a segment, preserving a set of objects (maybe even using home security systems like www.safemart.com), which when put together are a record or a snapshot of what was.

In related news, Scientists hope to unlock secrets of museum smells, hoping to see if the smell or, more accurately, the air surrounding the objects contains anything that could be used to understand their composition or condition; museums and collectors could then use such technology to assess collections without touching the objects.

Image: Photo of my own case in an antique mall.

Antique & Vintage Camphor Glass Jewelry

Over at My Humble Collection Rumblings, Stella Collector has a great article on collecting camphor glass jewelry — including fabulous photographs.

Here’s a quick snippet to entice you to read the rest:

Camphor Glass pieces started to be made first around 1890 mostly as mourning necklaces or brooches, and were made right up to the early 1940,s…. becoming perhaps most popular in the late 1920’s to mid 1930’s.

Reproduction pieces have been made in the last 20 or 30 years and it is really not easy for the lay man to tell the difference, it’s just a little thing here or there a clasp perhaps…take for instance there were no safety clasps on pins back before 1930 they used C clasps.

Life Magazine Photo Hunt Contest

Life announces a contest:

Guess what? We are featuring another installment of FotoHunt this Thursday at 3 p.m. EST

Not familiar with the game?

FotoHunt is a photographic scavenger hunt through our galleries on LIFE.com. We will post a description of an image we are looking for; then, your mission is to find that photograph on our site and send it our way. What’s in it for you? A prize, of course… We don’t want to say too much just yet. You’ll have to play Thursday afternoon to find out. Can’t wait for the games to begin!

Have a question about FotoHunt? Send us an email at life.fotohunt@gmail.com.

Not sure what the prize will be, but lovers of vintage photography, fashion, celebs, and/or magazines might just enjoy playing without a prize anyway. *wink*

Vintage Camera Shops

I was so thrilled when I spotted these vintage photos because it reminded me of this recent tweet by TheLarmy:

All I have in the fridge is baking soda, camera film and boysenberry yogurt. Anyone got any recipes?

I then knew it was the writing staff behind Cougar Town who wrote the tweet — because Laurie Keller certainly isn’t old enough to have kept film in her refrigerator (it’s been years since this was something recommended to consumers).

For those of us who remember film photography, you’ll enjoy seeing these vintage photos of shops long out of the picture.

First, this photograph of this drive-up film developing stand called the Shutter Shak. (Or perhaps it’s the Shutter Shack? It’s hard to tell from the angle.) This stand-alone building has the shape of a camera, complete with dials and flashbulb on top, and rivals the details of any kitschy roadside attraction! I have no idea where this shop was located; please post a comment if you know more about it.

This next photo is of a camera and supply shop called The Darkroom, with it’s storefront window looking like a camera lens. According to Fine Arts LA:

The Darkroom (5364 Wilshire Blvd.) was once the photographic supply store of choice with a 9-foot tall camera storefront. Built in the early ’30s, it is now the home of El Toro Cantina.

Digital cameras have nearly Photoshopped these places from our main streets — but they live on on photographs.

PS I found these photos via Old Chum when I found these classic roadside attraction food stand photos. Old Chum says they are from California Crazy: Roadside Vervancular Architecture, compiled by Jim Heimann and Rip Georges; more pics here at his other blog.

When Roadside Food Stands Went To The Dogs

So you and your family are driving down the road, on your way to some vacation destination spot, and suddenly a giant dog appears — I mean a huge building designed to look like a dog. A classic roadside attraction offering ice cream, coffee, sandwiches, and, of course, hot dogs. It didn’t matter if you were hungry or not, you’d just have to stop!

Photos via Old Chum (presumably Walter Manning of the Old Faithful Shop). If anyone knows more about these kitschy classic roadside wonders of yesteryear, please leave a comment and let us know!